Subaru History
From a tiny 360cc microcar to World Rally Championship dominance, Subaru's history is one of innovation, resilience, and a stubborn commitment to all‑wheel drive. Founded in 1953 as Fuji Heavy Industries' automotive division, the brand took its name from the Pleiades star cluster (Subaru in Japanese). Today, Subaru is known for safety, longevity, and a fiercely loyal following.
