About This Brand Guide
This website was created as an educational project for MEDIACOM 2570B: Introduction to Web Design. The goal is to build a visually appealing, clearly structured brand website that helps potential car buyers, enthusiasts, and supporters gain a deeper understanding of Subaru's technology and existing models – thereby enhancing brand awareness.
🎯 Target Audience
- Potential car buyers (25–50): Safety‑ and family‑oriented, enjoy outdoor activities. They need to compare models, safety ratings, and price ranges.
- Car fans (18–35): Interested in technology and vehicle history. They want to learn about Subaru's unique engineering and racing heritage.